Luxury by Nature 自然を纏う、贅沢。

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The Origin of the Brand

  • 天

    あめ

    heaven

  • 地

    つち

    earth

「天地 - ametsuchi -」 is an ancient Japanese word that signifies all that exists between heaven and earth.
The timeless values, nurtured through a life lived in harmony with nature, remain unchanged even today.

Never Fade

Founded in 2024, ‘ametsuchi’ was developed using natural oils extracted from traditional Japanese “Hinoki” wood.The fragrances of these comforting woody scents have a historical presence, embedded in Japanese traditions.
The power of natural materials, born from abundant nature, bestows a comfortable beauty.

Made in Japan Quality

Even in places you can't see, the attention to detail lives on. We deliver authentic products that you will want to keep by your side for a long time, made with techniques that have been polished and matured over time.
Even in places you can't see, the attention to detail lives on. We deliver authentic products that you will want to keep by your side for a long time, made with techniques that have been polished and matured over time.

They tell us.
'The moment you experience it, you will know.'

  • Matsumoto Kazuya Designer

    The “ametsuchi” fragrance features the pleasant scent of cypress and verbena, while respecting natural ingredients and Japanese traditions. The natural oils of cypress combined with the invigorating scent of verbena has a calming yet refreshing effect. The natural plant extracts in the formula also help to bring the power of nature into our busy modern lives. We hope this fragrance will bring you healing and peace of mind.

  • Sari Perfumer / Kahoritotomoni

    Established 2012. Natural fragrance brand from Japan.
    A perfumer who has been playing music since childhood, She encountered the fragrance of plants and experienced the connection with scenes and memories. The brand is a natural fragrance that plays with the intrinsic 'echoes' of nature, The perfumer began experimenting with extraction and preparation of fragrances that play with the 'echoes' inherent in nature.There are unique materials and incense culture in Japan. There are  the historical perfume culture in the West. The work is characterised by an interweaving of their respective charms. Kahori (scent) is as accidental and marginal as the wind. That is why we take pleasure in the resonance with people, and hope to deliver it to each and every one of them.